It can be tough to start a new business. Decisions, decisions. One such decision is, do you structure your new business on your own, or do you reach out and research companies that supply all the marketing material and products for you. In the Adult Toy Party business (home party category), there are about a dozen companies you can choose from to be your base of operations. After 4 months of extensive research, about a half a dozen come up worthy of being placed on the consideration list. Only 1 of those companies comes out on top.
This article will not extend itself to naming names. It’s purpose is not to be malicious or to bad mouth other companies, that’s just poor business in itself. If you are with a company that practices what I call “Run from It” tactics, you already know that. If you are searching for an adult toy party business company to join – this article should give you a few questions to ask. Their answers will let you know they were in the running.
One of the first things you can do before even making the call is to go to Google and type in [Company Name] Complaints. One of the adult toy party companies that comes up on practically all the search pages for “Adult Toy Parties” (because they have been in business a long time, and spend a lot of money in marketing), came up with 205,000 results from this complaints search. With that – I really don’t have to go any further in my investigation. Not A Chance!
Even with extensive research, you can end up choosing the wrong company for you. We did, but realized the mistake quickly (within a month), got out, and started over. The GOOD that came out of our wrong choice was more questions to ask to determine the right choice.
You Know It’s A Bad Choice When (“Run From It!”)…
Monthly Sales Quotas
This is one in a series of requirements that lets me know that the company is self-serving. They are in it to make money for themselves and they could give a rats a$$ about whether or not you succeed. How many of us are in this to convert to full time? Sure, it’s always a dream, but in reality we are all just trying to supplement our income, or our spouse’s income. This month the kids may have soccer tournaments every weekend, next month we may be free to do parties all month – that’s what a home business is supposed to afford you – flexibility to make how much, or how little is within your schedule and desire. Don’t rope me into what YOU think I should be doing.
No, You Can NOT Construct Your Own Website.
Self-serving. The bulk of representative websites (the website they give you to market for your business) have corporate information all over it, giving your potential customers multiple avenues to contact the company directly. And, as a professional and multiple award winning web designer I think I have the authority to comment, the bulk of representative website are just plain bad – gaudy – error glittered, and un-optimized. Now, most of the individuals looking into the Adult Toy Party Home Business are NOT web designers – granted, but give them the option. Even a basic hosted Word Press template can become FAR more optimized than the representative sites.
Your company website and marketing material are splattered with corporate information.
Self-serving, self-serving, self-serving. Seriously, why would I want to hand out a bunch of catalogs that I paid for that have, on each page, the corporate toll free number and corporate website address? Why do I want to direct people to my website if the contact form goes to some corporate department where I then have to wait for them to sift through and get to it and forward it to me, I hope. I’ve heard the explanation that they are protecting themselves. They are making sure that if you decide to get out of the business, the material that you put out there still has a working contact tool. I say bull. My customers aren’t stupid and if they want to contact corporate they can certainly figure out how to do that without it being splattered all over MY BUSINESS marketing material.
Oh no, THAT product is only 30% profit
This was one of the straws that broke the back with the 1st company we chose. We bought in during a special which gave us 60% profit for 90 days. I guess we should have known that 60% was just too good to be true (your industry standard is 40%), but it was a special, and only for 90 days so we figured – nice little promotion. And from the outside, everything else looked good. Well, once in and placing orders we get the story that (about 70% of what we needed to order) some of the products were only 30% profit. That’s just deceitful, and with deceit that blatant, we were not going to take a chance on giving them any more of our efforts.
You can only market our parties to ladies
Why do so many of these companies feel that it is wrong (or even against the law) to promote romance among couples? (I checked. It’s not illegal). In Why Americans Divorce I read that “22 percent of men cited sex as the reason for the divorce”. In Sex Is Biggest Cause of Divorce I learned that a UK law firm reports “sex was a factor in 43 per cent of divorce cases”. Think about it. Wouldn’t it be cool if we, as romance consultants could be a savior in as little as .01% of that? If you saved ONE marriage, would that not be cool? And how about us as consultants? Don’t you think it might bring a couple or two closer together to run a romance business together?
You only make commission of 1 (or 2) levels of your team, and only if YOU maintain a certain monthly income.
OK, I get the rule of having to maintain a certain monthly income in order to reap the benefits of your team, although it would be nice (and potentially lucrative to the parent company) to have a business or 10 who simply excel in helping their team succeed. Business coaching is a pretty big field, you know? But regardless, I get that part – but, why should I be limited to just 1 or 2 levels of my team? I want to hear at least 4 or 5, and the company we settled in with does it Unlimited. Now THAT’S what I’M talking about!
Your hostess rewards program comes out of YOUR pocket – and worse still, the company marketing material designates what the hostess rewards program is.
So you (the parent company) are going to tell me what I have to give to a hostess for having a party for me, but I have to pay for it? Not cool. If I have to pay for it, then I should be able to decide what those incentives are. And in a perfect world YOU (the parent company) should be paying for it. You are, after all, reaping the bulk of the rewards.
You can only sell our products. No one else’s. Even if it is not in direct competition.
Just not cool. Why should I not be able to supplement my business further by offering a line of jewelry, or kitchen items, or plastics for that matter. Why Not? And really, if you don’t sell the liberator wedge, and I can get it wholesale, and it’s a seller, why should I be NOT allowed to sell it? If you don’t want us to sell what sells from someone else, than offer it yourself – otherwise, let us stock our business!
Those are a few of the items you should look out for that should cause you to continue your search, should the company you are looking at practice these tactics.
Some items that you do want your company to offer are:
- Countless ways to earn. Look for at least 40% across the board on the main product line
- Internet sales. Take a CLOSE look at the representative site that is offered. Take a look at it in ALL browsers. Take yourself all the way through a purchase (all the way to the point where you click accept to make the buy – stop there if you don’t want the item). Remember, the look and feel, the errors, the problems, all of this is going to reflect on YOUR business.
- Customer promotions. There should be some incentives (that do NOT come out of your pocket) to help your customers want to buy.
- Team building commission. You should be incentivized, and compensated for building and training your team.
- Residual income. How is going the company going to help keep the income coming.
- Bonuses. Look for car bonuses, house bonuses, travel bonuses, etc.
- COMPANY PAID hostess rewards program. You should not be out of pocket in rewarding your hostess to through you a party.
It’s difficult enough to run your own business without being held down by restrictions, bad press, and uncooperative or no support. Check out your possible parent company thoroughly, and remember – if they aren’t living up to your standards or not producing what you believe you deserve, jump ship – there are other companies that will.